Google Adwords and Pay Per Click (PPC) Traffic

adwords and ppc traffic...

Austen became a Google-approved Qualified professional having achieved the status of "Qualified Individual" in the Google Advertising Professionals programme in 2006 (since lapsed). This means that I passed the Google Advertising Professional Exam and had managed advertising campaigns above a certain size for a continued period of time. Let me help you with your pay per click advertising campaign - contact me today.

Search engine optimisation (SEO) is a good way to get free traffic to your website so you can spread your message or sell your products. Visitors that arrive at your site as the result of typing in a search string into a search engine are referred to as 'organic traffic'. Everybody likes 'free' and the ability to generate free traffic through optimisation strategies is no exception so why would anyone pay for traffic?

Well there are a number of very good reasons why you may consider buying traffic via Google Adwords, for instance:

1. More traffic means more sales... So as long as you are still making profit after you have paid for your traffic then you are on to a winner. Adwords is a compliment to organic traffic, not an instead of.
2. Search engines like Google, AOL, MSN, AltaVist, Hotbot, Jeeves... Typically take months to crawl your site, index your site and then start displaying your site in search results. Therefore if you are a new website and suffer from the human condition 'impatience' then you will want to generate traffic a little quicker - with Google Adwords you can start getting traffic the same day!
3. It is impossible to optimise a website for all relevant keywords and keyword combinations so to 'cover any gaps' it may be wise to buy traffic, especially as you can choose exactly the keywords you want to buy i.e. all traffic will be targetted to your needs!
4. You only pay for each click on your advert for your chosen keywords this means you only pay for visitors that are interested in you and what you are selling.
5. Some products and services are particularly difficult to rank highly in the search engines because competition is just so fierce, therefore it can be much easier just to buy traffic via Adwords rather than to spend all your time optimising and reoptimising your website... It may work out cheaper too!
6. Search engines like Google evolve with time, this evolution translates into changes in the scoring algorithms that Google and the other search engines use to calculate where you rank in a particular search listing... So with your optimised site you may hold number one spot today and find tomorrow that you're not even in the top 100 listing! Setting up an Adwords advertising campaign is a way to combat this as you can make sure that you are always listed for your target searches.

Many of our customers have setup their own Google Adwords accounts and manage their campaigns themselves to very good effect. For those that want a little more 'hand holding' we can set up and manage Google Adwords campaigns on your behalf for a very competitive rate so please get in touch if you would like an experienced hand in generating more traffic to your website!