adwords and ppc traffic...
Austen became a Google-approved Qualified professional having achieved the status of "Qualified Individual" in the Google Advertising Professionals programme in 2006 (since lapsed). This means that I passed the Google Advertising Professional Exam and had managed advertising campaigns above a certain size for a continued period of time. Let me help you with your pay per click advertising campaign - contact me today.
Search engine optimisation (SEO) is a good way to get free traffic to
your website so you can spread your message or sell your products.
Visitors that arrive at your site as the result of typing in a
search string into a search engine are referred to as 'organic
traffic'. Everybody likes 'free' and the ability to generate free
traffic through optimisation strategies is no exception so why
would anyone pay for traffic?
Well there are a number of very good reasons why you may consider
buying traffic via Google Adwords, for instance:
- More traffic means more sales... So as long as you are still
making profit after you have paid for your traffic
then you are on to a winner. Adwords is a compliment to organic
traffic, not an instead of.
- Search engines like Google, AOL, MSN, AltaVist, Hotbot, Jeeves...
Typically take months to crawl your site, index your site and
then start displaying your site in search results. Therefore
if you are a new website and suffer from the human condition
'impatience' then you will want to generate traffic a little
quicker - with Google Adwords you can start getting traffic the
- It is impossible to optimise a website for all relevant keywords
and keyword combinations so to 'cover any gaps' it may be wise
to buy traffic, especially as you can choose exactly the keywords
you want to buy i.e. all traffic will be targetted to your needs!
- You only pay for each click on your advert for your chosen
keywords this means you only pay for visitors that are interested
in you and what you are selling.
- Some products and services are particularly
difficult to rank highly in the search engines because competition
is just so fierce, therefore it can be much easier just to buy
traffic via Adwords rather than to spend all your time optimising
and reoptimising your website... It may work out cheaper too!
- Search engines like Google evolve with time, this evolution
translates into changes in the scoring algorithms that Google
and the other search engines use to calculate where you rank
in a particular search listing... So with your optimised site you may hold number
one spot today and find tomorrow that you're not even in the
top 100 listing! Setting up an Adwords advertising campaign
is a way to combat this as you can make sure that you are always
listed for your target searches.
Many of our customers have setup their own Google Adwords accounts and manage their campaigns themselves to very good effect. For those that want a little more 'hand holding' we can set up and manage Google Adwords campaigns on your behalf for a very competitive rate so please get in touch if you would like an experienced hand in generating more traffic to your website!